About Us
What is 'Angi'
“Angi” comes from a tradition where it means the act of adorning with care and elegance. That idea of thoughtful beauty is at the heart of By Angi - jewellery designed to be worn, loved, and lived in.
We believe true luxury should never mean compromise. That’s why we’re redefining fine jewelry with ethically crafted, lab-grown diamonds that are every bit as breathtaking as mined ones - but kinder to both people and the planet.
Our Difference
What makes By Angi unique is our balance of heritage and innovation:
-
Timeless & Personal
From everyday staples to bold, one-of-a-kind statements, our designs celebrate individuality.
-
Tailored Experience
Jewellery is personal, so we offer guidance and service that help you find pieces that reflect you.
-
Endless Possibilities
A collection that celebrates freedom of choice, with something for every style and occasion.
Our Mission: Luxury Without Limits
We set out to create a new era of jewelry – one where brilliance, quality, and conscience coexist. By choosing science over mining, we offer:
Eco-Conscious Luxury: A lower carbon footprint and sustainable sourcing practices.
Exceptional Craftsmanship: Heirloom-quality pieces designed with artistry and precision.
Accessible Elegance: Fine jewelry at a fraction of traditional prices, without sacrificing beauty.